Mobile marketing can help you to earn a respectable second income, but it can also be a primary income as well. This list should keep you informed as to how you can be successful with mobile marketing.
Push messaging through mobile marketing efforts like SMS messages can be incredibly powerful. Consider pushing discount codes or coupons to customers who have opted in order to receive updates from your business. This increases the value of your mobile marketing and increases the likelihood customers will find value in all the information you provide.
Never hide who you are. Tell your customer upfront what your business is and who you are. You should never send veiled or confusing messages to your customers. People begin to feel threatened when they do not understand what is going on, so if you forget to do this, you may alienate some of them.
Treat your customers like people. Instead of just bombarding them with sales information constantly, consider messaging them occasionally with relevant information to their everyday lives. If you find an interesting blog on saving money, for example, send them a link. This lets them know you are not just considering them to be a source of income for you.
Mobile marketing provides a great opportunity for you to offer up a wide assortment of discounts and other information about your business, so you should use this format to make sure you’re always giving out good deals. Your customers need to feel special, so make sure you’re sending them info on your discounts and other specials.
When defining your goals for your mobile marketing campaign, always make sure to keep them both manageable and feasible. There’s nothing quite as damaging to a campaign like this than to set really high expectations, and what’s worse is that some marketers try complicated methods while thinking they will help. Keep things simple and doable.
Be sure that you modify your blog so that it looks great on any type of mobile device. This is imperative if you’re using a blog to communicate with people. Your blog might look okay from the Android, but iPhone might slaughter it. You will need to get to work modifying it before other people are scared away.
Split-test your landing pages to see which one performs better. This is a great tactic to use in your mobile marketing campaign because it allows you to quickly put the better material out there. By creating two unique landing pages and then using HubSpot tools, you can perform an A/B Split Test and find out which page to go with.
If you want maximum effect from your ads, try and make them go viral. The person may spread your word to their friends, increasing the effectiveness of your mobile marketing outreach.
Your mobile ads must be short and sweet, or the customer will delete them! Customers do not want or have the time to scroll through lengthy messages. Keep your ads as brief and concise as possible to increase the chances of it being read and of customers purchasing your product!
Make your messages concise. This isn’t the time to worry about perfect spelling, as you are limited in the number of characters you can use. If you choose “B” instead of “be” or “2” instead of “To”, you will save characters and potentially cost. There are some great texting translators online who can help with this.
Being aware of what tools are available to you can mean making more customers aware of your business! Understand the tools applicable to your mobile marketing campaign before you begin to maximize the potential of things like audio, location awareness and video. Have a solid idea of how to incorporate all of it into your promotions.
For all of your product sales and information, you want to set up a link for a mobile-specific landing page. All phones need to be able to use a mobile-friendly page, and you want that link to be very easy to find so that your customers can bookmark them directly on their phones and visit often.
To increase your conversions, choose call-to-actions that are strategically optimized for the mobile experience. Traditional call-to-actions, like driving visitors to web forms and non-optimized pages, can be very clunky in a mobile environment. Instead, try utilizing call-to-actions that befit the smaller screen, like click-to-call or simply booking an appointment time.
One of the keys to successful mobile marketing campaigns is to focus on retaining existing customers. Your established customer base is important. Customers who are already invested will be much more open to getting text messages with updates about your products. Sending mobile messages to people who are not yet customers can actually give your company a bad name.
Have mobile friendly maps showing your physical location to bring in local prospective clients. If a customer is searching for a nearby business on their phone, your maps will allow them to find your store quickly and easily.
If you do implement SMS and text messaging, make sure that you do not spam your customers. If you send out too many irrelevant and unimportant messages to your customers, you risk your number being blocked. Not only will you not reach your customers, but your business will also get a bad reputation.
Utilize mobile search engine optimization. A majority of the mobile searches that are made are done using Google, so having a strong SEO strategy is just as important for mobile marketing as it is for other online ventures. In addition, many devices tailor search results by location, so be sure to include location-specific web pages.
To make sure every customer can get the most out of your ads, test them on a variety of devices. What looks good on one kind of phone might not look good on a different kind of device. Ask friends and your employees to test out your ads for you so that you can confirm they look great on every device.
All of the information contained here should show you that mobile marketing is far more complex than many belief. It requires a lot of work and patience, but it will be worth it, in the end, to help promote your business. If you apply the guidelines from this article, you are one step closer to increased sales and profits.